A great way to make more money on your site is to keep visitors engaged and increase the number of pages views. If you provide interesting content that consumers want to read, you will increase your profits. Since visitors are still on your site (and not someone else’s), you can place banner ads and other revenue generators around the headlines and articles.
When developing your content plan, take the following steps:
- Do some research. Make sure you know your site traffic statistics and visitor demographics. You wouldn't want to post family articles if all your visitors are teenagers looking for the latest fashion tips.
- Carefully review sites that provide free articles. While there are plenty of them out there, the number that actually provide quality content is much smaller. Take time to find and read everything that you statically post.
- If you are taking article feeds through RSS, XML, or JavaScript, make sure you preview the type and quality of the service. Keep an eye on the feeds to make sure you're not getting unwanted articles.
- Announce the new content to your users through home page links, newsletters, or even a quick email.
A little bit of planning can go a long way. We're all tempted to "just get it done", but in the case of content, no plan can hurt your site and confuse your visitors. Take a day, or even just a half-hour to generally plan things out and you will reap the benefits.
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